MARKETING STRATEGY & PLANNING
Marketing strategy. Who needs marketing strategy? All you need is a great idea and the rest will take care of itself, right? Rarely is this true. We've seen great ideas that don't go anywhere and average ideas that set the world on fire. Why does this happen? It's often the strategy around the idea that makes the difference.
At CO2 Group Marketing, we examine every variable that can impact the success of your product from competition to product costs to market availability to launch timing (and many more).
And let's not forget cash flow, the Achilles heel of many new (and often existing) CPG companies. Getting the big order is great, paying for production is not so great, and waiting to get paid is sometimes crippling.
CO2 Group Marketing will help you manage your growth by creating a realistic marketing strategy and plan that navigates cash flow and other potential issues while positioning you for sustained success.
What is Marketing Strategy?
A marketing strategy is all of a company’s marketing goals and objectives combined into a single comprehensive plan. Business executives draw a successful marketing strategy from market research. They also focus on the right product mix so that they can get the most profit. Put simply; a marketing strategy is a strategy designed to promote a good or service and make a profit. A good marketing strategy helps companies identify their best customers. It also helps them understand consumers’ needs. With a good strategy, it is possible to implement the most effective marketing methods.