POP DISPLAY DESIGN
POP display design goes hand-in-hand with packaging design. It helps make your product standout in the retail environment, get people to stop and create purchasing interest.
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CO2 Group Marketing creates POP displays of all types to meet your needs and budget:
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Shelf Talkers & Signs
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Countertop & Shelf Merchandisers
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Powerwing & Sidekick Merchandisers
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Floor Merchandisers
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End Cap Displays
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CO2 Group Marketing will also help you navigate retailer requirements and cost-considerations for POP displays.
What is a POP Display?
POP displays can be as simple as a sign or as elaborate as a display carton. For example, a retailer may use a "shelf talker" (a sticker stuck to the end of the shelf to draw attention as the customer walks down the aisle of a grocery store) which is a small visual item. Or they may create a full display where the vendor's products are merchandised inside it. Think of a free-standing display with the vendor's branding on it, with only its merchandise on display inside.
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