POP DISPLAY DESIGN
POP display design goes hand-in-hand with packaging design. It helps make your product standout in the retail environment, get people to stop and create purchasing interest.
CO2 Group Marketing creates POP displays of all types to meet your needs and budget:
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Shelf Talkers & Signs
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Countertop & Shelf Merchandisers
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Powerwing & Sidekick Merchandisers
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Floor Merchandisers
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End Cap Displays
CO2 Group Marketing will also help you navigate retailer requirements and cost-considerations for POP displays.
What is a POP Display?
POP displays can be as simple as a sign or as elaborate as a display carton. For example, a retailer may use a "shelf talker" (a sticker stuck to the end of the shelf to draw attention as the customer walks down the aisle of a grocery store) which is a small visual item. Or they may create a full display where the vendor's products are merchandised inside it. Think of a free-standing display with the vendor's branding on it, with only its merchandise on display inside.