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Product design is much more than just creating visual appeal. Good product design also takes into account many other factors:

  • Development Costs

  • Production Costs

  • Shipping Costs

  • Packaging Costs

  • Marketing Costs

  • Product Labeling

  • Retail Pricing

  • Regulatory Requirements

  • Profitability

  • Value Proposition

  • Product Mix (if part of a portfolio)

  • Feature Set

  • Uniqueness

  • Competition

  • Retailer Interest

  • Market Availability

  • Market Conditions

  • Consumer Trends

CO2 Group Marketing has the product design expertise to successfully address all of these factors. Together, we will make your new product idea become a reality and help ensure it meets your business objectives.

What is a Product Design?

Product design is the detailed specification of a manufactured item's parts and their relationship to the whole. A product design needs to take into account how the item will perform its intended functionality in an efficient, safe and reliable manner. The product also needs to be capable of being made economically and to be attractive to targeted consumers.


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