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Social media marketing is a key component of your marketing strategy for several reasons: makes you as an influencer and subject matter expert who has established credibility in a specific industry, creates a broad network of followers who will share your message, and helps improve search rankings by increasing your topical authority.


Social media platforms CO2 Group Marketing uses include:

  • Facebook

  • Twitter

  • Instagram

  • SnapChat

  • Pinterest

  • LinkedIn

What is Social Media Marketing

Social media marketing (SMM) is perceived as a more targeted type of advertising and is therefore believed to be very effective in creating brand awareness. Social media marketing refers to techniques that target social networks and applications to spread brand awareness or promote particular products. Social media marketing campaigns usually center around establishing a social media presence on major platforms, creating shareable content and advertorials, and cultivating customer feedback throughout the campaign through surveys and contests.

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